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On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets.

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HYPEWORKS Podcast

Recent Episodes

Nov. 7, 2024

Nathan Yeung on Building his Agency, Operations, Customer Research, Human Connection

In this episode, Nathan Yeung, CEO of Find Your Audience, shares his journey of building his agency and working with notable clients. He discusses the challenges and growth he experienced over the years and emphasizes the im…
Oct. 24, 2024

Niels Blonk on Big vs Small Corp Life, Productizing Services, Targeted Niches, Sales Funnels

In this episode, Alex and Jake with Neils Blonk discuss the differences between working in big companies versus small companies. They explore the advantages and disadvantages of each, including the opportunities for learning…
Oct. 15, 2024

Elias Stråvik on Personal Branding, Pivots, Building Communities, Employee Well-being

In this episode, Alex and Jake are joined by Elias Stråvik to discuss personal branding, pivots, and building communities. Elias shares his experience with startups and the importance of focusing on employee well-being. They…
Sept. 26, 2024

Jorge Calderon on Music Influences, Impact of Technology on Art, Canva, Rise of Creators

In this HYPEWORKS Podcast episode, Alex, Jake, and guest Jorge Calderon discuss his journey into art and design, the pressure he felt to live up to expectations, and his decision to pursue art full-time. He also talks about …
Aug. 29, 2024

David Bressler on Rise of Data Automation, Freemium Model, Marketing AI Tools, Being a Solopreneur

In this HYPEWORKS Podcast episode, Alex, Jake, and guest David Bressler talk about the rise of data automation and building a startup off the back of it using a freemium model. David also talks about his progress as an entre…
Aug. 29, 2024

Nick Shiers on Followers vs. Money, Challenges of Social Media, PR, Going Direct

In this HYPEWORKS Podcast episode, Alex, Jake, and guest Nick Shiers talk about personal introductions, the transition from social media marketing to PR, the impact of algorithms on content creation, the value of followers v…

About the Hosts

Jake Hissitt Profile Photo

Jake Hissitt

Jake is a 2x Founder and marketing strategist with a passion for leveraging technology to drive business growth. He brings a unique blend of experience across Eastern and Western markets, having led successful ventures in both regions.

His experience includes startups and leadership roles at Fortune 500 companies like Walmart and Alibaba.

Alex MacGregor Profile Photo

Alex MacGregor

Alex has done Marketing & Communications for over 8 years with a proven track record of driving success for leading consumer tech brands.

Now, he helps founders and startups with PR.