HYPEWORKS Podcast
We are global marketers. New podcast episodes bi-weekly Thursdays 8:00 AM EST.
Recent
Oct. 13, 2025
David Attias on Sora 2
In this episode of HYPEWORKS, Alex, Jake, and David Attias dive into the world of influencer marketing and the revolutionary impact of Sora 2. David shares his insights on how this technology is transforming the industry, all...
Oct. 9, 2025
Jesse Mansfield on Microsoft, Spirituality, Trust, Offline Marketing
In this episode of the HYPEWORKS podcast, Alex, Jake and Jesse discuss various themes surrounding the integration of AI in the workplace, the challenges of email systems, and the shift from Microsoft to Google. They explore t...
Aug. 28, 2025
Greg Rosner on Messaging, Empathy, Trust, Storytelling
In this episode, Alex and Jake talk with Greg Rosner, a messaging makeover expert, to explore the significance of effective messaging in marketing, the role of AI in business, and the importance of empathy and trust in buildi...
Aug. 15, 2025
Cairo Kenan Marsh on Working in Japan, Cultural Insights, Future of Agencies
The HW boys speak with Cairo Kenan Marsh, an agency owner with extensive experience in marketing across Asia. They discuss Cairo's journey from New York to Tokyo, the cultural nuances of marketing in Asia, and the importance ...
July 17, 2025
Lasada Pippen on Public Speaking, Coaching, Comms Skills, C4 Framework, Personal Growth
In this episode, Lasada Pippen shares his journey from a career in computer engineering to becoming a successful speaker and coach. He discusses the challenges he faced during his transition, the importance of mindset, and ho...
June 26, 2025
Cole VanDee on Copywriting to Email Marketing, Cold vs Warm Email, Future of Marketing Agencies
In this episode of the Hyper's podcast, host Alex MacGregor and co-host Jake Hissitt welcome Cole Vandee, a seasoned marketing expert with a decade of experience. Cole shares his journey from copywriting to focusing on email ...
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