We are global marketers
On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets.
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Recent Episodes
Oct. 24, 2024
Niels Blonk on Big vs Small Corp Life, Productizing Services, Targeted Niches, Sales Funnels
In this episode, Alex and Jake with Neils Blonk discuss the differences between working in big companies versus small companies. They explore the advantages and disadvantages of each, including the opportunities for learning…
Oct. 15, 2024
Elias Stråvik on Personal Branding, Pivots, Building Communities, Employee Well-being
In this episode, Alex and Jake are joined by Elias Stråvik to discuss personal branding, pivots, and building communities. Elias shares his experience with startups and the importance of focusing on employee well-being. They…
Sept. 26, 2024
Jorge Calderon on Music Influences, Impact of Technology on Art, Canva, Rise of Creators
In this HYPEWORKS Podcast episode, Alex, Jake, and guest Jorge Calderon discuss his journey into art and design, the pressure he felt to live up to expectations, and his decision to pursue art full-time. He also talks about …
Aug. 29, 2024
David Bressler on Rise of Data Automation, Freemium Model, Marketing AI Tools, Being a Solopreneur
In this HYPEWORKS Podcast episode, Alex, Jake, and guest David Bressler talk about the rise of data automation and building a startup off the back of it using a freemium model. David also talks about his progress as an entre…
Aug. 29, 2024
Nick Shiers on Followers vs. Money, Challenges of Social Media, PR, Going Direct
In this HYPEWORKS Podcast episode, Alex, Jake, and guest Nick Shiers talk about personal introductions, the transition from social media marketing to PR, the impact of algorithms on content creation, the value of followers v…
Aug. 15, 2024
Anson Cheung on Being a Tech YouTuber, Short-Form Content, Paid Promotions
In this HYPEWORKS Podcast episode, Alex, Jake, and guest Anson Cheung talk about what it's like being a Tech YouTuber in 2024, short-form content and the state of paid promotions for content creators,
Anson Cheung Socials
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About the Hosts
Jake Hissitt
Jake is a 2x Founder and marketing strategist with a passion for leveraging technology to drive business growth. He brings a unique blend of experience across Eastern and Western markets, having led successful ventures in both regions.
His experience includes startups and leadership roles at Fortune 500 companies like Walmart and Alibaba.
Alex MacGregor
Alex has done Marketing & Communications for over 8 years with a proven track record of driving success for leading consumer tech brands.
Now, he helps founders and startups with PR.