We are global marketers
On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets.
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Recent Episodes
June 12, 2025
Val Sopi on B2B Marketing Strategies, Sales, AI in SaaS, Learnings
In this episode, Alex talks with Val Sopi, a seasoned SaaS entrepreneur with over 13 years of experience. Val shares insights into his journey of launching multiple products, the differences between B2B and B2C markets, and t...
Jan. 23, 2025
Hunter Stuart on Journalism, PR, AI, Influencer marketing, Trust in Media
We welcome Hunter Stuart, a former journalist turned PR professional. We discuss Hunter's experiences living abroad, particularly in the Middle East, working with outlets like Vice and his transition from journalism to starti...
Jan. 9, 2025
Sam Mallikarjunan on Growth Marketing, HubSpot, AI Agents, Future of AI
In this episode of the HYPEWORKS Podcast, Alex MacGregor and Jake Hissitt engage with Sam Mallikarjunan, a growth marketing expert with a rich history at HubSpot. They explore Sam's unconventional journey into marketing, the ...
Dec. 5, 2024
Andy Culligan on Fractional CMO, Marketing Agencies, Go To Market Strategy, Marketing Trends
In this episode, we're joined by Andy Culligan, a seasoned marketing professional and founder of Purple Path, a go-to-market agency. Andy shares his journey from being a full-time CMO to embracing the fractional CMO model, di...
Nov. 21, 2024
Liam Fuller on Ecommerce, CartShare, AI, Entrepreneurship, Shopify, Viral Marketing,
In this episode, Alex and Jake welcome Liam Fuller, a 17-year-old entrepreneur from Ireland who has built a business called Cart Share from a school toilet. Liam shares his journey from trading Pokemon cards at a young age to...
Nov. 7, 2024
Nathan Yeung on Building his Agency, Operations, Customer Research, Human Connection
In this episode, Nathan Yeung, CEO of Find Your Audience, shares his journey of building his agency and working with notable clients. He discusses the challenges and growth he experienced over the years and emphasizes the imp...
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