We are global marketers
On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets.
The player is loading ...
Recent Episodes
Dec. 5, 2024
Andy Culligan on Fractional CMO, Marketing Agencies, Go To Market Strategy, Marketing Trends
In this episode, we're joined by Andy Culligan, a seasoned marketing professional and founder of Purple Path, a go-to-market agency. Andy shares his journey from being a full-time CMO to embracing the fractional CMO model, d…
Nov. 21, 2024
Liam Fuller on Ecommerce, CartShare, AI, Entrepreneurship, Shopify, Viral Marketing,
In this episode, Alex and Jake welcome Liam Fuller, a 17-year-old entrepreneur from Ireland who has built a business called Cart Share from a school toilet. Liam shares his journey from trading Pokemon cards at a young age t…
Nov. 7, 2024
Nathan Yeung on Building his Agency, Operations, Customer Research, Human Connection
In this episode, Nathan Yeung, CEO of Find Your Audience, shares his journey of building his agency and working with notable clients. He discusses the challenges and growth he experienced over the years and emphasizes the im…
Oct. 24, 2024
Niels Blonk on Big vs Small Corp Life, Productizing Services, Targeted Niches, Sales Funnels
In this episode, Alex and Jake with Neils Blonk discuss the differences between working in big companies versus small companies. They explore the advantages and disadvantages of each, including the opportunities for learning…
Oct. 15, 2024
Elias Stråvik on Personal Branding, Pivots, Building Communities, Employee Well-being
In this episode, Alex and Jake are joined by Elias Stråvik to discuss personal branding, pivots, and building communities. Elias shares his experience with startups and the importance of focusing on employee well-being. They…
Sept. 26, 2024
Jorge Calderon on Music Influences, Impact of Technology on Art, Canva, Rise of Creators
In this HYPEWORKS Podcast episode, Alex, Jake, and guest Jorge Calderon discuss his journey into art and design, the pressure he felt to live up to expectations, and his decision to pursue art full-time. He also talks about …
Listen On
About the Hosts
Jake Hissitt
Jake is a 2x Founder and marketing strategist with a passion for leveraging technology to drive business growth. He brings a unique blend of experience across Eastern and Western markets, having led successful ventures in both regions.
His experience includes startups and leadership roles at Fortune 500 companies like Walmart and Alibaba.
Alex MacGregor
Alex has done Marketing & Communications for over 8 years with a proven track record of driving success for leading consumer tech brands.
Now, he helps founders and startups with PR.