HYPEWORKS
We are global marketers. New podcast episodes bi-weekly Thursdays 8:00 AM EST.
Recent Episodes
July 17, 2025
Lasada Pippen on Public Speaking, Coaching, Comms Skills, C4 Framework, Personal Growth
In this episode, Lasada Pippen shares his journey from a career in computer engineering to becoming a successful speaker and coach. He discusses the challenges he faced during his transition, the importance of mindset, and ho...
June 26, 2025
Cole VanDee on Copywriting to Email Marketing, Cold vs Warm Email, Future of Marketing Agencies
In this episode of the Hyper's podcast, host Alex MacGregor and co-host Jake Hissitt welcome Cole Vandee, a seasoned marketing expert with a decade of experience. Cole shares his journey from copywriting to focusing on email ...
June 12, 2025
Val Sopi on B2B Marketing Strategies, Sales, AI in SaaS, Learnings
In this episode, Alex talks with Val Sopi, a seasoned SaaS entrepreneur with over 13 years of experience. Val shares insights into his journey of launching multiple products, the differences between B2B and B2C markets, and t...
Jan. 23, 2025
Hunter Stuart on Journalism, PR, AI, Influencer marketing, Trust in Media
We welcome Hunter Stuart, a former journalist turned PR professional. We discuss Hunter's experiences living abroad, particularly in the Middle East, working with outlets like Vice and his transition from journalism to starti...
Jan. 9, 2025
Sam Mallikarjunan on Growth Marketing, HubSpot, AI Agents, Future of AI
In this episode of the HYPEWORKS Podcast, Alex MacGregor and Jake Hissitt engage with Sam Mallikarjunan, a growth marketing expert with a rich history at HubSpot. They explore Sam's unconventional journey into marketing, the ...
Dec. 5, 2024
Andy Culligan on Fractional CMO, Marketing Agencies, Go To Market Strategy, Marketing Trends
In this episode, we're joined by Andy Culligan, a seasoned marketing professional and founder of Purple Path, a go-to-market agency. Andy shares his journey from being a full-time CMO to embracing the fractional CMO model, di...
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